Citizens, Consumers and the Greenification of Beauty as a Service

Shane Price is the founder and CEO of Green Circle Salons, the beauty industry’s first salon solution dedicated to fighting beauty waste and climate change. With a background in biochemistry and molecular biology, Shane was inspired to create Green Circle Salons after noticing the amount of waste being generated in salons and the lack of sustainable solutions. In this episode Shane shares with Amanda how his company is transforming the beauty industry into a force for good.

Listen in as Amanda and Shane discuss the role of businesses in protecting the environment, as well as the innovative work Green Circle Salons has done using hair to clean up oil spills. Join Amanda and Shane in this engaging discourse and learn how Green Circle Salons is not only transforming the beauty industry but is also paving the way for a greener, more responsible future.

“You can’t solve 21st-century problems with a 20th-century way of thinking about business.” – Shane Price

Key Takeaways

• Green Circle Salons helps salons become zero waste to landfill certified and provides a funding mechanism for managing waste.

• The beauty industry has embraced the concept of sustainability, and consumers are increasingly seeking out businesses that align with their values.

• Hair can be used to clean up oil spills and has potential applications in other industries, such as fertilizers and biocomposite materials.

• Purpose-driven leadership is essential for driving change and empowering employees to bring their talents and capabilities to the table.

• The future of business is all about collaboration and not being afraid to reach across the table to open up those opportunities.

Episode Highlights

[0:09:41] Attracting consumers through values-aligned organizations

[0:12:01] Importance of a radically different approach to business

[0:13:24] Shift in mindset of CEOs and leaders towards long-term impact

[0:16:30] Innovative use of hair to clean up oil spills

[0:27:37] Leading with courage and challenging the status quo.

Resources to go deeper

• Get connected with Green Circle Salons on Instagram, Facebook, TikTok, and LinkedIn

• Learn more about Strategic Coach group for entrepreneurs

• Make sure to visit Green Circle salon website to learn more

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• Follow Amanda on LinkedIn

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